IKEA Catalog is the 3rd most printed publication in the world

The IKEA Catalog is the 3rd most printed publication in the world after the Bible and Harry Potter

According to the official IKEA site, they printed 198 million copies of the 2010 catalogue in 56 editions and 27 languages.

The distribution statistics for the bible are much harder to assess, for reasons similar to what I mentioned here. I cannot find a reliable source for the number of bibles sold each year worldwide, but according to my google searches, 100 million seems to be a popular guess.

Thus, I do not think it unlikely that more copies of IKEA catalogues than bibles were distributed in 2010, but it is nearly impossible to be much more certain.

Leave a Reply

Your email address will not be published. Required fields are marked *